Fitness founder • Parkinson's Athlete • Life Coach

Still training.

Still building.

Still going.

Eric Von Frohlich built Row House into a global fitness franchise — then got a Parkinson's diagnosis. He didn't stop. Now he helps others find their own version of unstoppable.

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⎯⎯ HIS STORY

The gym taught him everything. Life tested it all.

Eric built EVF Performance in NYC and grew Row House into a global franchise. Along the way he learned that fitness isn't just about the body — it's about what you're willing to do when things get hard.

When he was diagnosed with Parkinson's, he didn't retreat. He trained harder, thought deeper, and started helping others face their own hardest days.

His coaching isn't about routines. It starts with one question: What is the truth that, once you see it, changes everything?

"I've had Parkinson's. I've built and sold companies. I've been humbled by the first rep on a hard morning. All of it makes me a better coach."

⎯⎯ HIS Journey

2004

LAUNCHED NYC'S FIRST OUTDOOR GYM

Training Brand in Manhattan, Greenwich and Hamptons, working with executives, athletes, and everyday people. Taught at top NYC gyms and in private residences. Developed Program for NY Times Bestseller “Younger Next Year”.

2012

FOUNDED EVF PERFORMANCE

One of NYC’s first CrossFit box’s, and home of EVF 360, a strength and conditioning program before its time. Developed the EVF Manifesto: Everyone Starts Somewhere. Action Dispels Fear.

2014

FOUNDED ROW HOUSE

Filled a gap in the fitness market speaking to the broken down athlete and overweight consumer - as well as Olympians. Grew the concept from a single NYC studio to a national franchise, successfully exited to Xponential Fitness.

2020

PARKINSON'S DIAGNOSIS

Faced the hardest test of his life — and chose to keep going, training, and teaching. Joined the Board of Rock Steady Boxing.

NOW

STILL COACHING BY EVF

Coaching individuals through adversity, transitions, and the pursuit of their strongest life and most fulfilling life.

"Action displaces fear. Today I can be better than yesterday. Everyone starts somewhere — today is always day one."

— Eric Von Frohlich

⎯⎯ How Eric works with you

Three ways to work together

Real results, real stories

Eric's clients range from executives navigating health crises to founders rebuilding after burnout. What they share: they came looking for a plan and found something deeper.

"One of the most significant impacts of working with Eric has been the shift in mindset. It is easy to fall into a reactive 'doom loop' mode when facing a Parkinson’s diagnosis, but Eric’s coaching pushes you to remain the protagonist of your own story. He emphasizes what is possible through structure and discipline, helping to replace uncertainty with a clear, actionable roadmap."

ROBERT TACK

The Power of Mindset

"Working with Eric was a turning point for me. He has a way of meeting you exactly where you are—and helping you see what’s still possible from there.

His coaching is steady, thoughtful, and grounded in real understanding. You don’t feel pushed—you feel supported, capable, and stronger than you thought you were. He creates space for you to grow into the work, and in that space, something shifts—not just physically, but mentally.

You begin to trust yourself again.

What stands out most is how he builds confidence through action. Step by step, he helps you reconnect with your strength and realize you’re not doing it alone.

Eric doesn’t just build stronger bodies—he helps build belief, consistency, and a renewed sense of what’s possible."

PHYLLIS STRAND

Wellness Coach, Founder of Strong by Strand

Author of Running Into Me: How I Stopped Racing and Found Myself

"I first met Eric in the early 2000s when he was one of the most sought-after trainers in New York City. Nearly 20 years later, life brought us back together under unexpected circumstances — we'd both been diagnosed with Parkinson's. I was hesitant to reach out, not feeling ready to share my diagnosis. But Eric met me with compassion and genuine care. He connected me with professionals, introduced me to a supportive community, and offered guidance that truly changed my life. Less than a year after my diagnosis, I feel stronger, more positive, and more empowered than I ever expected. His support has made all the difference."

JEFF MARTIN

Fitness Pro, Personal Trainer and Instructor

"I came to Eric after my own health diagnosis feeling like I'd lost my identity. He helped me see that I hadn't lost anything — I just needed a new angle. The work we did changed how I show up everywhere."